- Advertising: Digital displays can be used to showcase advertisements for different stores or products within the virtual mall. - Wayfinding: Digital displays can be used to help customers navigate through the virtual mall by displaying maps or directions. - Events: Digital displays can be used to promote events or activities happening within the virtual mall, such as sales or promotions. - Branding: Digital displays can be used to showcase the branding or logos of different stores or sponsors within the virtual mall.